o Develop and oversee all digital content including website, online banking, digital advertisements and mobile apps 

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o Strategize a digital member experience and creating digital journeys on location (self-serving kiosks, video walls), online (onboarding, visual tutorials) and in the mobile app (interstitials, platform migration)

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o Construct and create behavior-based email workflows, interstitials & landing pages through marketing automation & CRM systems

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o Design and produce acquisition and sales-based campaigns for mortgage, lending, sales and wealth management divisions

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o Project management for major corporate goals including but not limited to credit union merges, online loan forms and production, marketing audits and corporate sponsorships

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o Lead B- and C-level executive monthly and quarterly meetings

o Assisted in creative and production development of marketing campaigns and projects

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o Improved relationships with key vendors and renegotiated contracts to decrease department costs

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o Created and developed print and digital marketing collateral including flyers, signs, banners, brochures and advertisements

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o Organized educational visits, sales seminars and outside events

o Launched & designed new line of international vinyl products

 

o Recreated and designed LP & CD artwork, trays, liner notes &

book covers/layouts used for international commercial sales

 

o Analyzed archival and database information for projects

o Lead designer for annual university-wide leadership conference

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o Created marketing collateral for department services and events including email design/templates, flyers, brochures, banners and posters

 

o Coded and analyzed custom database systems for evaluating student data and KPIs. Suggested changes to program criteria and target marketing practices

o Facilitated weekly workshops, guest speakers and other events